With the New Year less than four months away, most businesses are putting together their annual marketing budgets and strategies. This could be one of the more challenging assignments you’re tasked with—given current supply-chain challenges and the inflationary environment in which we find ourselves.

But if history has taught us anything, it’s simply this: the market can (and will) change on a dime, but savvy business owners can bounce back and even thrive during an economic downturn.

The reason? Those who invest in effective marketing strategies will remain front and center in their customers’ minds. Those who don’t, will fade into the background.

Before you can start advertising effectively, you first need to build a comprehensive marketing plan and budget—and stick to it!

Building a Marketing Budget for 2023

No matter how many times you’ve planned a marketing budget, the process can always feel a bit overwhelming. To get started, here are 3 important questions you’ll want to ask yourself (and your team):

1) How Did Last Year’s Budget Impact Performance?

One of the best ways to plan where you’re headed is to first understand where you started.

Before you begin strategizing for 2023, have your team review this year's goals and performance metrics. 

This will allow you to identify the following:

• Which business goals are being met?
• What channels generated the most engagement?
• Which campaigns led to higher conversions?
• Which platforms left you with little-to-no ROI?

You may discover, for instance, that the average cost per click and cost per conversion has increased significantly on Facebook ads, so you may look for alternative opportunities, such as TikTok Ads that could be more cost efficient. Or perhaps, certain campaigns that featured seasonal promotions outperformed your product/general branding campaigns. So, in 2023, you may want to incorporate more seasonal promotions into your plan. 

Once you identify your marketing strengths, you should budget to invest more time and money into these strategies or platforms, and less into those that don’t generate measurable ROI.

With that said, it’s essential that you make measuring ROI with accurate data reporting a priority in the New Year, if you aren’t doing so already. 

2) What Are Next Year’s Marketing Goals?

After you’ve tracked your successes and noted areas for improvement for the current year, the next step is understanding if your marketing goals are the same, or if they will evolve for the coming year. 

We recommend discussing your top 3-5 marketing goals as a team. This might include:

1. Building more brand awareness
2. Improving website traffic and conversions 
3. Re-engaging past customers.
4. Increasing content marketing efforts
5. Refreshing your messaging to focus on providing more value

Next, consider which types of channels/resources you’ll need to achieve these goals. If you’re planning to improve website conversions, you may decide to invest in a direct audience targeting campaign that drives traffic from a series of paid ads. 

For building brand awareness, you may consider launching an integrated marketing campaign that includes various types of advertising, such as programmatic, social media, billboards, podcasts, and Influencers to help enforce your messaging and demonstrate your company’s expertise and leadership.

Looking for effective ways to re-engage past customers? Consider building an email campaign that provides new incentives for old subscribers to reconnect with your brand.

Once you decide on your top marketing goals, you can start to strategize how you’ll achieve them with both the resources you have now—or perhaps—ones you’ll need to invest in further, such as outsourcing to an agency, working with an influencer, or bringing in new technologies.

3) Does Our Budget Align with These Goals?

Lastly, consider your proposed marketing budget. Depending on size, revenue, and goals, budgets can vary greatly between industries, so do a little research on what similar companies in your industry spend. A trade or association group should be able to provide some guidance.  

In addition to analyzing ROI metrics, be sure to understand if, and where, you went over budget. This may have resulted from one of two things: 

1. Either you didn’t set a realistic marketing budget to cover the investments required; or more likely,
2. You were a bit too optimistic on what you could achieve with a fixed budget.

Perhaps one of the most difficult aspects of creating a marketing plan and budget is considering the hidden costs and additional resources required to successfully execute each of your strategies. Start the budget process early so that you have time to consider the additional resources.

Short form video content like TikTok, Instagram Reels, and YouTube Shorts, for instance, continue to gain impressive momentum, affording brands of all sizes and budgets the opportunity to connect with audiences in their communities, across the country or even across the globe. Though this popular format first claimed its fame among GenZ users on TikTok, it’s slowly grabbing the attention of older age groups, too. 

But before you start creating short form video content, consider the other costs and resources involved in running a successful ad campaign and brand presence on different platforms. You’ll need to:

• Create new, relevant content regularly
• Build, edit, and launch ads
• Manage user comments and engagement
• Stay up to date on hot trends/challenges and sounds
• Analyze data to improve ad performance
• Understand the algorithms of each platform to maximize success. 

If you already do this type of work for other platforms, you know how much strategy, time, and energy it requires. In fact, the more investment you put into these platforms, the greater the ROI. So, be sure to take into consideration any additional costs it will require to be successful.

Ready to Build Your Marketing Plan and Budget?

To advertise effectively, you first need to build a comprehensive marketing budget and strategy. If one of your marketing goals is to improve conversions with better marketing communications and data reporting, East Shore Marketing can help!

As leaders in integrated marketing, we have the tools, SMEs, and cost-effective strategies to connect, engage, and convert more customers!

To learn more about our capabilities, we invite you to request a consultation today. We’d love to help you build a creative marketing strategy that means business—and a better ROI. 

You might be able to answer this question already if you followed along in part I of our 2-part series. But if you’re still wondering whether TikTok is worth the time and investment to launch a new ad campaign, let’s review a few important numbers:

• TikTok users spend approximately 52 minutes per day on the app—with 68% of them watching other people's videos.
• To date, TikTok has over 689 million monthly active users.
• On average, TikTok users open the app at least 8 times per day.

Why does all this matter? These statistics help demonstrate that TikTok is booming with highly engaged users—all of whom are looking for fresh content to watch, explore, and share with others.

If your business is eager to harness this level of user engagement—and you're targeting a younger generation of consumers (i.e., GenZ), or you have an international audience—advertising on TikTok could be a real game changer for your marketing strategy.

But how do you advertise on TikTok? 

Advertising on TikTok 101

In 2020, TikTok followed suit with Facebook and other social media platforms by allowing businesses to run their own ad campaigns. Today, brands have five unique ways to create fun, inspiring, and TikTok-worth content!

Types of Ads on TikTok

1. Top view ads
2. In-feed ads 
3. Branded hashtag challenge ads
4. Branded effect ads
5. Brand takeover ads

To give you a better idea of how these ads work, we’ll break them down even further.

Top view ads

When users open the app, they’re met with top view ads. These are video advertisements that appear at the top of the “For you” page. For those new to TikTok, the “For you” page is created for each user, using different algorithms that help gather relevant content based on each user’s activity, likes, shares, etc.

In-feed ads

These types of TikTok ads also appear in users’ “For you” page—displayed inside the native news feed. In-feed ads appear between videos as users scroll down the page (similar to Instagram stories). They also allow users to like, leave a comment, or share your brand’s video. 

With this and other ads for TikTok, remember that the more ways you allow users to interact with your videos, the more opportunity there is for engagement and brand awareness. 

Branded hashtag challenge ads

Looking for even more engagement? This TikTok ad campaign helps you hone in on the benefits of user-generated content (UGC). You might have already guessed from the word “challenge” that the point of these ads is to invite users to create their own videos. 

You can quite literally “challenge” users to film themselves using your products and posting it to their feed with a branded hashtag. When another user clicks on the hashtag, they’re brought to a new page, where more videos using the same hashtag appear. 

This option allows you to get more creative, too. In fact, you can challenge users to create a short dance routine, lip-sync or sing along to a song, or showcase their talents. This offers a unique opportunity to showcase your brand’s personality and connect with new users.

Branded effects ads

If you want a more custom approach to TikTok advertising, branded effects ads are the way to go. You can create your own custom filter to help generate brand awareness or create branded stickers, interactive games, and other special effects that appear on your videos.

Brand takeover ads

Similar to top view ads, but with a much bigger impact, the word “takeover” really highlights the strategy behind this campaign. As soon as users open the app, they’re met with a video ad that literally takes over their full screen. Top view ads typically appear 3 seconds after the user has opened the app, while brand takeovers occur right away.

How Much Are TikTok Ads?

TikTok allows you to set (and change) your budget as you go. You can also schedule campaigns to occur in two ways: daily or lifetime. Currently, the minimum budget at the campaign level is $50, and the minimum budget at the ad group level is $20. TikTok also gives you the option of 4 bidding methods based on average impressions, clicks, views, etc.

Okay, now you know the types of ads that are at your disposal. The next question you may have is this: how do I know if advertising on TikTok is effective?

Measuring the Success of Your TikTok Ads

Like most social media platforms, TikTok offers real-time monitoring to help track ad campaigns using an ad manager tool. This tool syncs to your business account, so you’ll already have access to it when you create an account. However, in order to start recording data, you’ll need to start creating and launching ads. From your dashboard display, you’ll be able to view a snapshot of each ad’s performance and how many campaigns you have running.

You’ll also have access to a reporting tool that provides deeper insights into each campaign. From here, you can create custom report templates that are sent to your inbox and track KPIs across the lifespan of each campaign.

TikTok ads are a fun, effective way to reach a larger audience. But to truly harness its success and make a bigger impact on this video sharing platform, it helps to have the right marketing partner to support you along the way.

Need Help Launching Your TikTok Ads?

Though TikTok makes it easy to create your business account, when it comes to brainstorming content, setting up campaigns, or bidding on cost per views (CPV), advertising on TikTok can be time-consuming and a bit complicated.

At East Shore Marketing, our team can help you plan and develop a TikTok ad strategy that features the type of content users actually want to see and share with others. 

We’ll help you set up goals and develop a paid strategy that aligns with your other marketing campaigns and platforms. From there, we’ll work with you to manage and track performance with real-time dashboard reporting. 

Whether you’re just starting out with TikTok, or maybe you need help revamping your current ad campaigns, we’ll help you develop a plan that connects you with more users, builds more UGC, and drives more traffic back to your business!

Ready to build your TikTok ad strategy? Contact us today for a consultation. 

If you’ve worked in marketing as long as we have, you’ve probably seen your fair share of advertising trends come and go. In fact, maybe when TikTok first emerged in 2016, you thought, this is just another fad.

Fast-forward 5 years, a pandemic, and a 5G network, and TikTok is still here. Actually, it's thriving!

What Is TikTok?

TikTok is a video-sharing app that specializes in “short-form” (i.e., 15-second) mobile content creation. These videos can range from fun, lip-syncing parodies and dance challenges to influencers educating their followers on products, discussing social issues and politics, or sharing workouts, recipes, and stories of inspiration. 

Where Did TikTok Come From?

TikTok began as Musical.ly—an app that created short, lip-syncing videos that users could record and share with friends in their network. 

In 2016, a Chinese-based company known as ByteDance launched Douyin—the Chinese version of TikTok. Seeing its rapid success, they eventually bought Muiscal.ly. Next, they combined the two into one platform in 2018, thus creating the popular app we use today. 

Where Is TikTok Headed?

In 2021, TikTok had more than 3 billion downloads—a milestone that only Facebook and its other social apps (WhatsApp, Instagram, etc.) have achieved. Although TikTok still falls short of Facebook’s monthly average users, it outranks its competitors as the fastest growing social media platform...ever. 

In the first quarter of 2020, TikTok took home the record for the most downloads (315 million). This had a lot to do with the pandemic forcing people to stay home. With all that free time, it gave new users the chance to explore the app and connect with friends virtually.  

Today, it has over 130 million active users in the United States. It's also available in more than 150 countries worldwide. 

So, now we know that TikTok is a worthy contender of other popular social media platforms. But can it benefit your brand’s marketing efforts?

Is TikTok Good for Business?

With a surge in downloads and steady increase in active monthly users, it’s not surprising why many businesses are wondering if TikTok is right for them.

The answer to this question is...it depends. To give you a better idea, let’s discuss considerations you’ll need to make before launching your brand into yet another social platform:

• Target Audience - Though TikTok is gaining momentum in terms of user engagement and reaching larger audiences across the globe, there are important variations among its users’ age groups that you’ll need to consider.
  • According to a recent report on TikTok users by age, GenZ is among the majority of TikTok users with 32.5% of users between the ages of 10-19 and 29.5% of users between the ages of 20-29. Millennials (ages 30-39) are around 16.4% of TikTok users. 
• Your Content Strategy - Regularly posting original and engaging videos that contain the type of content your audiences want to see will be essential for a business TikTok account. This platform will require as much time, strategy and investment as your other campaigns. 
  • Things you’ll need to consider: will your tone or messaging differ from other channels? How often will you post and what is your end goal?
• Your Marketing Goals - Just as you’ll need to invest more resources into your TikTok strategy, you’ll also need to decide how this platform will align with your other campaigns. 
  • Is your goal to grow followers, improve brand awareness, or convert users into loyal customers? You’ll need to decide how to use TikTok’s features to meet these objectives and support your existing campaigns.

How to Promote Your Business on TikTok

With these considerations in mind, many businesses have gone the route of recruiting marketing influencers to advertise on TikTok. This, of course, requires a bit of extra leg work. It may include finding the right group of influencers who share your target audience, values, and brand image. 

You’ll also need to negotiate a compensation plan for advertising. And likely create extra incentives for influencers to push your products over other competing brands. 

Though this can help you piggyback off of the success of influencers—in terms of followers and reach—there is another effective way to promote your business on TikTok: TikTok advertising!  

 What Is TikTok Advertising?

Though still fairly new—especially when you compare it to Facebook, Instagram, and other paid social platforms—TikTok ads are attracting more businesses every day.

Starting a TikTok business account allows you to create, launch, and track ads in minutes. Similarly to ad formats you’ve already used on Instagram, you can target your audience, set a budget, and easily turn any post into a new ad. You also have the option of choosing from five different ad formats, including in-feed ads that appear as users scroll down the page. 

But TikTok offers a bit more fun and creativity when it comes to advertising. 

In fact, ad formats like branded effects can implement AR filters. This helps create more engaging ways to entertain users and generate new leads for your business.

In part 2 of this two-part series, we’ll discuss how ads work in TikTok, including the types of ads you can choose from, average ad costs, and how to measure engagement.

Stay connected to our blog for part 2 of this series. Check back for other helpful articles on how to improve your ad campaigns with East Shore Marketing. 

If you work in email marketing, or manage a company newsletter, one key metric you probably pay the most attention to is open rate. This, of course, is an easy indicator of how well your campaigns are performing with subscribers. 

It can help you determine:

• How effective your subject line is
• Which day/time of the week converts more opens
• Where the majority of your users are from 
• What devices they’re using

However, if the new Apple privacy update, iOS 15, has taught us anything, it’s that you should never rely on a single metric to drive your marketing strategy. Instead, you need to keep track of multiple key performance indicators (KPIs) across various channels and campaigns. This ensures they’re all working together to drive sales and build better brand loyalty.

Before we go further into that topic, let’s first discuss what the new iOS 15 change is. Then, we'll dive into how it may impact your future campaigns. 

iOS 15 Update: What You Need to Know

Back in June 2021, Apple announced a series of new privacy features. These were officially rolled out in September of the same year. One of Apple’s major updates included Mail Privacy Protection (MPP). 

What Is Mail Privacy Protection?

Subscribers who use Apple Mail now have the ability to limit third parties from tracking their personal data. This includes IP addresses, devices used, open rates, and other user-related data that marketers onced relied on to measure user behavior and engagement:

"Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location."

Apple Newsrooms

This isn’t the only privacy feature included in Apple’s iOS 15 update. It just happens to be the one marketers are paying close attention to. There are two reasons for this:

1. It’s free, which means users have the ability to enable this feature at no additional cost.
2. It will create inaccuracies in reporting. According to experts, it’s likely this feature will inflate open rates, regardless of whether or not users actually open your emails.

A Few Misconceptions

Before we discuss how this will impact your business, let’s first clear up a few misconceptions about this new privacy feature:

• This change will impact all your subscribers - no, this change will only affect subscribers using Apple Mail; however, don’t be surprised if we see similar privacy updates from other Tech Giants in the future. 
• This feature will only impact open rates - sadly, no. Don’t forget that open rate data helps inform other key metrics we use in email marketing. This includes A/B line testing, list segmentations, automated email campaigns, etc.
• Personalization will be lost - not quite. If your emails are designed to include users’ names when it arrives in their inboxes, have no fear! This feature will remain unaffected; however, you won’t be able to personalize campaigns based on users’ open rates anymore. 

How Does iOS 15 Impact Your Business?

A lot of you reading this now might wonder: is now the time to panic? The answer is no. 

Though open rates do help tell a story about your subscribers, and the type of content they like, this is just one of many metrics you should be paying attention to. In fact, it may actually surprise you to learn that many marketers consider open rates a type of “vanity metric”—meaning they look good on a report, but they don’t necessarily generate any leads or real conversions.

Think of it this way. If subscribers aren’t buying your products, visiting your website, or contacting you for services, does it really matter that your open rate is above 25%? 

4 Email Metrics That Tell a Better Story?

The truth is there are many metrics that can track stronger user engagement across multiple channels, not just email. This is essential, as your email campaigns should be working with your website and paid ads to convert users into loyal customers.

Here are a few you’ll need to keep an eye on:

CTRs

Rather than focusing on whether someone opened your email, pay attention to whether they clicked on its content. For example, if you like to include links to blog articles or products, you’ll want to track those clicks. 

This way you can get a better idea on the type of content that subscribers are interested in. You'll also know whether or not your calls to action are generating actual clicks, not just opens.

Promos/Purchases

Another way to see if your email campaigns are performing well is to include special promotions or discount codes. If subscribers decide to purchase a product using a code, that right there tells you whether they opened the email, read the content, and went to your site to make a purchase. 

You can also use different promo codes for segmented audiences: new, returning customers, or referrals.

Website Traffic

Checking to see how users are landing on your website is another effective way to track email performance and other campaigns you may be running (e.g., video, social, paid, etc.). When you review your Google Analytics dashboard, monitor all entrances to your website. 

Noticing that not enough users are entering your site from email? It might be time to reevaluate your content strategy and create more engaging campaigns.

Subscribe/Unsubscribe

Keep an eye on your subscribers’ lists to check for fluctuations. This is another simple indicator of whether or not you’re delivering the right content to the right users and the right time: “a spiked unsubscribe rate could indicate that an aspect of your email strategy (such as the content you sent or the frequency of emails) caused you to lose more audience members than usual,” (HubSpot). 

Need Help Navigating iOS 15 Privacy Changes?

At East Shore Marketing, we can help you reevaluate your email marketing efforts so that they align with your marketing strategy and help strengthen your other campaigns. 

We’ll also help you develop new KPIs and set up flows and customer journey maps to track stronger user activity and behaviors. This intricate process has continued to help our clients generate more leads and increase revenue. 

To learn how we can help, contact us today to schedule a consultation! We’ll make sure you’re not only prepared for Apple’s iOS 15 change but that you’re also ready for privacy updates from Google and Microsoft, too. 

Are Your Emails Pulling Their Weight?

Aside from helping you relaunch your email campaigns, we can also show you how to reach more audiences using alternative channels, such as SMS (short message service) Marketing. 

This mobile strategy is fast, effective, and easy to implement with the right marketing team. We’ll help you build a strategy, as well as create and launch campaigns that land right in your users’ hands via text alert! 

If you’d like to learn more about the effectiveness of SMS Marketing, contact us for details! 

Advertising on YouTube, Facebook, and LinkedIn are all effective ways to grow your audience and promote your brand’s offerings. But what about your customers on the go? You know, the ones who don’t have time to log into their favorite social media platforms regularly?

We spend a good part of the day commuting, running errands, working, planning—you name it. This leaves less time to sit and enjoy our favorite shows or digital entertainment. For marketers that means less screen time to advertise. 

Lucky for us, there’s a better solution. One that allows you to stream ads right into the ears of your target demographic while they’re on the move. It’s called podcast advertising.

How Effective Is Podcast Advertising?

Glad you asked! DID YOU KNOW that 60% of listeners searched for a product after hearing about it in a podcast ad? As of right now, 78% of the U.S. population is aware of podcasts. And over 57% have already listened to at least one podcast. It’s estimated that by 2024, there will be 100 million podcast listeners—and that’s just in our country!

It’s no secret podcasts are planning to stick around for a while as public demand for audio streaming entertainment continues to rise. If you’re looking for more ways to reach customers, both locally and nationally, you’ll want to consider adding podcast advertising to your marketing strategy. 

In honor of International Podcast Day (September 30th), we wanted to share a few insights on this powerful marketing tool and how it allows you to connect with more customers and generate new leads.

Before we dive in, let’s first take a step back and review the basics of podcast advertising—what it is and how it works.

What Is Podcast Advertising?

Coined radio’s younger sibling, podcasts are still considered fairly young, especially when compared to other types of audio advertising. It wasn’t until 2004, when podcasts really started gaining momentum. They soon evolved into a medium for businesses to advertise their products and services.

You’ve probably heard podcast ads while streaming your favorite shows on Apple or Google Podcasts, Spotify, Stitcher, iHeartRadio, Pandora, etc. This may have been a programmatic ad (a pre-recording of an advertisement) or an advertisement read live by the podcast’s host (native ad). 

How Podcast Advertising Works

As with other types of audio advertising, your ads are delivered in a digital audio format. Depending on your goals and marketing strategy, you have flexible options on how you want to distribute your ads and who you want to hear them:

• Sponsorship: You may decide to sponsor a particular podcast. This gives you the option of having your ads get read by the actual host or via a pre-recorded audio stream during different parts of each episode. This is referred to as “baked in” ads, as they eventually become part of the show’s normal structure. This means listeners still feel like they’re listening to the episode vs. hearing an outside advertisement.  

• Dynamic Insertion: Many podcast platforms will offer the option to have your ads inserted into existing podcasts. Once listeners download or stream an episode, they will hear different ads playing. They may even listen to the same episode multiple times and hear new ads each download or stream.

This now leads us into another category of podcast advertising: pre, mid, and post-roll ads. These are the different types of ad slots available within each episode:

• Pre-roll = ad slot at beginning of an episode
• Mid-roll = ad slot in the middle of an episode
• Post-roll = ad slot at the end of an episode 

Basic Podcast Advertising Cost

Depending on how you decide to stream your ads, and which platform you choose, podcast advertising costs can be broken down into three basic categories:

Cost Per Thousand Impressions (CPM)

Think of how you use Cost-Per-Click (CPC) in paid advertising. You only pay for ads when a user clicks on the Google or Bing advertisement—not when they choose your organic listing. 

Because podcast listeners are not typically staring at their screens while streaming, a CPC ad option isn’t always effective. Instead, a CPM rate only charges you when you’ve reached a thousand impressions. 

CPM also provides a great measurement tool to help you track how many people are hearing your ads in a given timeframe.

Cost Per Acquisition (CPA)

CPA is another payment option that allows you to pay an agreed-upon amount for each new customer your ad generates. If you’re using promo codes as part of your ad, you’ll be able to track all new customers who enter the code onto your website.

Again, this type of model allows you to measure how well your ads are performing. 

Sponsorship

You may find one (or more) podcasts that are relevant to your brand and even share a similar target audience. You may then decide to reach out to the host to discuss sponsorship opportunities. The host can charge a flat fee or use any of the other price models listed above.

How to Advertise on Podcasts

Now that you have the basics down, let’s explore how to get your ads streaming in podcasts. 

• You’ll first want to find the right podcast or network to launch your ad campaign. When choosing a podcast, be sure to find one that speaks to your same target demographic. 

• Next, consider the type of ads you want to launch (e.g., native, dynamically inserted, etc.). Also, consider their placement (i.e. pre, mid, post) and how often they need to occur. 

• Then, you’ll need to actually create the ads—this will involve strategizing, scriptwriting, recording, editing, etc. You’ll also need to make sure your ad aligns with your brand—not just campaign. 

• Finally, you’ll need to reach out to the podcast host or network to discuss getting your ads on their show, as well as deciding on the right pricing model. Many podcasts provide helpful information on their sites on how to sponsor or advertise on their show, so that is a good place to begin this step. 

Here are a few factors you’ll want to consider before getting started with podcast advertising—as they will impact your overall strategy:

• Look at how often the podcast releases new episodes (weekly, bi-weekly, monthly, etc.). 
• Review credibility of podcasters/shows
• Decide which promotional content will generate the best leads and allow you to track progress (promo codes, free shipping, free trials, etc.)

Be sure to also check out your competitors' podcast ads for inspiration. 

Need Help Building a Podcast Advertising Strategy?

Whether you’re new to podcast advertising, or your current ads are not generating the type of leads you want, partner with East Shore Marketing to promote your brand and transform your podcast ads into better conversions. 

We’ll help you develop a strategy that aligns with your campaign's goals and marketing plan. From there, we’ll work with you to identify the best podcast(s) to advertise on—in terms of target demographic and ad placement. We’ll even negotiate the best price on a CPM basis with your chosen platform so that your ads not only work toward your goal but they also allow you to track performance. 

From developing ad campaigns that narrate your brand’s story to scriptwriting, recording/editing and finding the best ad placement for your campaign, our team can also help you plan, create, and launch effective digital audio ads that engage more listeners. 

To get started, call or email us today to schedule a consultation.