About Us

What We Do

Creative Media Strategies that Mean Business

Want to target more customers? Our team of in-house experts can help. Combining integrated marketing solutions with advanced dashboard reporting, we'll optimize your advertising campaigns, so they outperform the competition.

Need a partner for strategic media planning and buying, PPC, video or email marketing? We have that covered, too!

Meet Our Leadership Team

Paula M. Tarallo

Founder/President

Paula has more than 30 years of experience in the marketing profession. She founded East Shore Marketing after realizing many businesses are challenged with the rapidly changing media landscape.

As the Director of Advertising for Time Warner, Paula managed a multimillion-dollar division and was responsible for net revenue growth of over $5 million while improving operating cash flow by more than 35% during her tenure.

Her teaching experience at Ithaca College and Cornell University provided insights and a deep understanding of how to help businesses implement profitable marketing and advertising programs.

She’s received national awards from ESPN, Turner Broadcasting, the Cable Advertising Bureau and Time Warner for sales and revenue growth.

Paula has served in leadership roles on many community boards, enjoys speaking at public events and loves outdoor activities with her family.

Chirag Saluja

Performance Marketing Director

Chirag is a performance marketer specialist with significant experience in digital advertising and driving ROI through deep data analysis.

He brings a wealth of expertise and experience in Pay-Per-Click strategy and management, Amazon, Google, Facebook advertising, and AR experience. He is passionate about Machine Learning, Artificial Intelligence, Computer Vision, and Blockchain technology.

Chirag is also fluent in Hindi and Punjabi.

Jessica Swarthout

Graphic Designer/Marketing Specialist

Jessica Swarthout is a Graphic Designer and Marketing Specialist with expertise in design, marketing, and photography. She specializes in creating marketing materials, brand guidelines, digital content, and managing social media. 

Proficient in Adobe Creative Cloud, Jessica delivers creative and strategic design solutions to elevate brands.

When she's not designing, Jessica enjoys outdoor adventures with her two dogs, seeking new experiences and inspiration from nature.

Leslie Quest

Accounting

Leslie started at East Shore Marketing in 2016. Over the years, she continues to support the team by managing the company's financial records, bookkeeping, and accounting.

She remains an invaluable member of East Shore Marketing's advertising agency and a key contributor to the brand's reputation for superior customer service.

In her free time, Leslie enjoys spending time with her family and relaxing by the lake.

Collaboration Is Our Cornerstone.

Want a strategic partner and not just a business transaction? Trust our team to deliver measurable marketing solutions that help you hit your targets, stay on budget and achieve optimal performance across every platform.

We Help You Focus on What's Next.

The marketing landscape is changing. Knowing how to evolve with new technologies, without losing sight of your customers' needs, is half the battle. Let us build you an integrated marketing solution that keeps your goals on target and campaigns headed toward success, using real-time data and reporting.

Agility is Key.

Adjusting your campaign strategy to improve customer engagement sounds scary, but we've got your back. Our team's media planning and advertising strategies are built using real-time data and marketing insights, so you get the best ROI possible.