Media Strategy

There’s never been a more exciting time to be a marketer. The ways in which businesses can reach their customers has become increasingly targeted and measurable.

However, many businesses are finding it difficult to keep up with changes in the marketing and media landscape. They are challenged with consistently developing strategies to utilize emerging platforms to their benefit. Continual measurement of campaign performance can also be time consuming, but necessary to stay on top of what's working and what's not.

East Shore Marketing can help. We work as an extension of your internal marketing team to incorporate media outreach strategies into overall marketing initiatives. We stay on top of industry trends to inform your internal team of ideas and strategy. We consult, plan and execute media but we do so much more. Integrated marketing and media outreach includes not only digital and conventional media channels, but also includes audience engagement techniques such as email, video, social and direct sales opportunities.

In the end however, its not techniques or tactics that matter most to us – its measurable results. 

“The CMoG Marcom Team views Paula as a partner and a member of our team. She is actively engaged in the marcom planning and brings insightful perspective and research to the strategic planning process. She spends our money like it’s her own, gaining the most value for our investment. Paula remains current with industry trends and is a valuable resource. Investing in Paula and East Shore Marketing translates to results!”

E. Duane | Chief Marketing and Communications Officer | Corning Museum of Glass     

Our Vision

As media specialists, we focus first to understand your business and how consumers view and use your products and services. Second, we work to understand how those same consumers view and use media. Only after this process do we look into how to reach, engage and convert those consumers into customers for your business.

At East Shore Marketing, we specialize in developing media plans that deliver real results whether it’s generating in-store traffic, inquiries, sign-ups, brand awareness or sales.

Our Goal

To get as many qualified people to see and understand what your business is all about while communicating what is unique and different about your brand. We work to connect those messages with every impression delivered to motivate people to talk about your business and drive sales.

Our Process

East Shore Marketing is media-neutral and driven by data. That means we don’t start the planning process by talking about media. We start the process by talking about the audience you need to reach, who they are, where they’re located and what types of media they consume on a daily basis.

We incorporate tactics like recency, geo-targeting, and media mix – using different media to achieve your goal – constantly monitoring and adjusting as necessary to optimize campaign performance.

Online and offline, local and regional, we’ll find your customers wherever they are.

Transparency, Integrity and Stewardship

We’re proud of our strong relationships with media partners. Transparency, integrity and stewardship are important values that we demonstrate while working hard to save our client’s money. These strong media relationships also result in additional opportunities for our clients such added media value, on-air appearances, social media posts and experiential sales opportunities.

We utilize Strata media buying systems which allows us to project audience delivery, issue specific insertion orders to our media partners and match the media vendor invoices back to those orders for full accountability to our clients.

We buy all of our media to keep full control of the buying process for our clients across all platforms including TV, digital video and digital display, outdoor, direct mail, radio, mobile, search, and social.

We know that time is money, so we respond quickly to creative changes, deadlines and opportunities. Planning without execution is wasted money - we execute flawlessly.

“Paula brings professional and seasoned expertise to her clients, all the while remaining current with the ever changing media landscape. From planning to execution, Paula remains laser focused. Her well established relationships in the field, creativity in building a strong media mix, and dedication to valuable marketing data, The Rockwell sees direct return on investment! It’s a pleasure to have Paula on our team!” 

B. Manwaring | Marketing and Communications Director | The Rockwell Museum | A Smithsonian Affiliate